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Wine clubs, events and festivals, postal
mail all help. But have you been using email as a trusted and
integrated part of your customer communication strategy?
If not, why not?
Are you . . .
- unsure how to collect email addresses?
- unsure of CANSPAM legislation and how to
comply?
- unsure how to deliver email to all the
different systems?
- unsure how to know if email even is
working for you?
- unsure what to say in an email?
- worried about being called a spammer?
- short on time to craft and send an email?
- jaded, because you use it to little
effect?
If you are thinking any of these things,
read on, this may be the most important message you read all year.
My
name is Mitch Tarr and I am an email marketing guru.
And for the record. I hate Spam,
with a passion.
What I do support is sending a client an
email because they have asked for, agreed to, and look forward
to hearing from me.
So that means email marketing is a
responsibility. A responsibility to respect the recipient. Just like
you have to respect your customer.
Most
Wineries Could Improve.
It amazed me to learn that for email
marketing in
the winery industry there is a lot of very poor and costly practices.
Many of these practices don't support the winery brand at all! How do I
know?
I sign up for email offers all the time.
It's what I do because I like to keep current.
I also enjoy wine.
So naturally I ended up on a few of my
favorite winery email lists. But what I saw appalled me! So I signed up
for a few more, and a few more after that.
Now
I subscribe to over
147292 497 winery lists.
I have to say though that after being on the
first 25 or so, I knew what was needed. I knew that
wineries needed to learn how to do email marketing properly.
Here are some of the basic mistakes I
noticed.
- The optin form didn't work. A
flat out technical error. No wine for me.
- No emails were received until a month
later. People want it now!
- The newsletter was too confusing.
Too many items in one email.
- I received emails that weren't relevant
to me based on where I live.
- There was no way to unsubscribe - a clear
CANSPAM violation.
- The entire content of the email was often
just, "Thank You" -- a perfect opportunity missed.
- Many emails were from info@ -- not very
personal
and the list goes on.
So that's why I created this email marketing
solution.
A boutique email marketing agency for
wineries...to help you do it right. And I created it as a service so
you didn't have to do it yourself. We look after it all for you so you
can focus on what you do well...make great wine.
Here's what we do.
- We help you build your list.
- We guarantee double optin so you aren't
accused of being a spammer.
- We ensure unsubscribes are respected.
- We plot your promotion schedule.
- We make sure you are CANSPAM compliant
- We create visually stunning emails that
can be read by all recipient like Aol, Yahoo, Hotmail, Gmail, Microsoft
Outlook and Macintosh.
- We match up to your existing marketing
programs
- We make sure your emails are delivered
over 98% of the time.
- We can drive traffic to your web pages.
- We presell a release.
- We help clear an inventory item for you.
- We can promote an event - like a
festival.
- We provide promotional ideas and
creative.
- We make sure you get an email out
monthly.
In other words -- we do it all. What you do
is provide the direction and approvals and get better results.
Every month we interview a few wineries to
discover if you are qualified to benefit our email marketing
service.
It's easy to apply. Fill in the
following survey and we'll spend some time talking to you about your
situation.
We'll even give you some free advice if we
don't think we can help you .. .
Apply to receive a free evaluation of your
use of email marketing in your winery. Simply read the questions below,
then choose the best answer.
*email address is a mandatory field
If you're interested in learning more, I
highly recommend that you submit your application immediately! If your
application is accepted, you'll only have to invest 30 minutes of your
time to decide if my service is right for you -- so there's absolutely
no risk!
But remember: I only want to work with wineries that want to build a
high quality super successful relationship with their readers -- and if
my research is any indication, there are lots of you out there. If this
does NOT describe you, please just send for the free report at the top
of this page.
Wishing you success,
Mitch Tarr -- CEO
ZinMarketing Inc.
P.S. If you don't take the time to look at improving your emarketing,
when WILL you start? OR -- how WILL you grow the sales and profits of
your existing online presence?
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- Linzi
Gay, 
