Learn how working with an email marketing agency can increase your sales and customer loyalty.

Date: June 2, 2010

From: Mitch Tarr

Email marketing is full of pitfalls. You've got time constraints, a constantly changing list, bounced emails, spam filters, not to mention the risk of being accused of being a spammer.

How do you come close to reaching the dream of earning $50 per email sent? Email marketing is a skill.

Have you been experiencing any of these email marketing challenges? 

Are you . . .

• unsure how to collect email addresses?
• suffering from a short list?
• suffering from a non-responsive list?
• unsure of CANSPAM legislation and how to comply?
• unsure how to deliver email to all the different systems?
• unsure how to track if email even is working for you?
• unsure what to say in an email?
• worried about being called a spammer?
• short on time to craft and send an email?
• jaded, because you use it to little effect?

If you are thinking any of these things, read on, this may be the most important message you read all year.

As an Email Marketing Agency - we KNOW Email.

And for the record.  I hate Spam, with a passion. 

My name is Mitch Tarr and I am the President of ZinMarketing-a specialized email marketing agency.  We help companies in all industries develop a big list, create compelling email content, and sell more stuff!

Email marketing is hard.  We make it easy.

Most Businesses Could Improve.

I've been doing email marketing since 1999.  Since that time there have been huge advances in spam filtering and email marketing technology.

But human nature is immutable.  The things that motivate people to be loyal to your business and to buy from you have been proven again and again.

What I do is provide rock-solid email marketing guidance to my clients and to ensure they stick to the knitting as it were in order to get the full advantage that email has to offer.

I sign up for email offers all the time. It's what I do because I like to keep current.  I attend email marketing conferences yearly to hear what the top marketers have to say.

Here's some of the mistakes I see email marketers making--even the big dogs.

Here are some of the common problems.

Here are some of the basic mistakes I noticed.

• The optin form on the website didn't work.  A flat out technical error.  No offers for me.
• No emails were received until a month later.  People want it now!
• There was no instant confirmation.  I often didn't know if I actually ended up on the list!
• The newsletter was too confusing.  Too many items in one email.
• I received emails that weren't relevant to me based on my interests.
• There was no way to unsubscribe - a clear CANSPAM violation.
• The entire content of the email was often just, "Thank You" -- a perfect opportunity missed.
• Many emails were from info@ -- not very personal

and the list goes on.

So that's why I created this email marketing agency. 

A boutique email marketing agency for small business...to help you do it right. And I created it as a service so you didn't have to do it yourself. We look after it all for you so you can focus on what you do well.

Here's what we do.

• We help you build your list.
• We guarantee double optin so you aren't accused of being a spammer.
• We ensure unsubscribes are respected.
• We plot your promotion schedule.
• We make sure you are CANSPAM compliant
• We create visually stunning emails that can be read by all recipient like Aol, Yahoo, Hotmail, Gmail, Microsoft Outlook and Macintosh.
• We match up to your existing marketing programs
• We make sure your emails are delivered over 98% of the time.
• We can drive traffic to your web pages.
• We presell a product launch.
• We help clear an inventory item for you.
• We can promote an event - like a festival.
• We provide promotional ideas and creative.
• We send people to your trade show booth.
• We make sure you get an email out monthly.

In other words -- we do it all. What you do is provide the direction and approvals and get better results.

You have questions?

I don't have a list.  How do I build one?  

There are entire books and websites dedicated to list building. What we do is work with you on building your list as fast as possible.  We use all means available and work within your budget.  We'll also examine three areas that most businesses overlook.

You'll have a list to work with in no time.

Who writes the email content?

We have some world class copywriters working on our team.  You'll be working with someone that can help you get your email 'voice' just right.  What is right for a winery isn't right for a speaker manufacturer.

You'll find our writers can write for your industry AND more importantly they can write compelling copy that motivates people to ACT!

What's an autoresponder and why do I need one? 

You've seen an autoresponder if you've ever received an "I'm out of the office until Wednesday next week" message.  Our autoresponders are much more sophisticated than that.  We set email autoresponders for 7 key applications with the most important being the first 7.

You've heard the old marketing expression, "It takes 7 contacts to make an impression."  This is even more true in email.

You'd be amazed at how many businesses blast away promotional offers to people who sign up without doing any relationship building.

How do I track open rates and effectiveness? 

We track 7 key metrics after every email blast.  We communicate these stats back to you so you can see which messages are having the most impact.  You'll never be out of the loop on how your email campaigns are doing.

We'll also supply our opinion on how your results are stacking up to others in your industry.

What's it like working with you?  What's the process?

We're amazing to work with--if we do say so ourselves!  Actually, we are very proactive in helping you with your email success.  

We keep in touch and we keep our commitments.  We are sticklers for detail and we really enjoy seeing our customers succeed.

Will you teach me the tricks of cross selling to my customers? 

Indeed we will.  As we learn about your customers and products we offer suggestions on how to maximize your return.  Be it outright sales or generating lead.

Can you build or write autoresponders better than I can?

We'll go out on a limb here and outright say yes.  We know what kind of sequence is right for what type of product or business.  Not everything works in every situation.

That's what you're paying us for, to know what type of sales method will produce the best results.

What kind of increase in business can I expect?  

Yes.  This is why we do what we do.  If you can't cash it, we haven't done our job properly.  We've been involved in measuring results anywhere from one and a half times to twelve times better!

I have thousands of customers with email addresses because I send out a transactional email (invoice).  Is it too late to email them?

There is a special way to approach a list that hasn't heard much from you.  It's never too late but you have to do this right or you'll receive more than your fair share of spam complaints.

An you just don't want the headaches that come with being blacklisted.

What software should I use?

If you don't have an email platform, we'll spend some time to evaluate your needs and make a recommendation that suits you.

Not all email marketing software providers are created equal.

Using the wrong one can be your first and biggest mistake.

I'm already using Constant Contact.  Do I have to switch?

We don't make you switch if you have a platform.  We're familiar with a variety of email marketing systems like Constant Contact, Aweber, Vertical Response, Infusionsoft, MyEmma, MailChimp, and iContact.  We'll make sure you're using your account to its full potential.

I am getting a 15% open rate now.  How can I get my open rate higher?

Test, test, test.  We love a challenge like this.  We'll tell you the two main contributors to high open rates and we'll show you how to improve.  More opens = more readers.

I use Outlook for my email.  Is that ok?

Only if you have nothing but time on your hands.  We use MS Outlook ourselves for one on one email.  But never, never, never for email marketing to a list over 100 people.

How do I avoid being blacklisted or accused of being a spammer?

Don't spam.  Sorry, couldn't help it.  There are many ways to get blacklisted and to trigger more than normal amounts of spam complaints.

We know how to protect your emailing reputation.  It's more important than you think.

Can you really write to my customers like I would?

We know from experience, yes. We work with you to identify your email marketing "voice" and every one of our customers has a different "voice."

I want to buy an email list. Why can't I do that?

No, no, no! The short answer is you'll be dissapointed with the results. We stand apart from other agencies here in that we feel you can only build a relationship with someone over time.

A one-time email can't do that.

You would be amazed how often I am asked to send an email to someone's 'list' because they know that the list wants to hear from them.
They don't.

How hard can it be? The software companies tell me it's easy to do? .

It think anyone can learn to play golf, but not everyone can play golf like Tiger. Email is a bit like that. Anyone can learn to send an email but there are skills involved and some things that work and other things that don't work.

We know which is which. We're Tiger.

Is anyone really earning $50 per email sent?

Afraid so. Email does and continues to provide the highest ROI (return on investment) of any marketing channel.

We agree fully.

What does it cost?

The real question is not what does it cost but what return will I get on my marketing dollar?  If you could earn $50 for every dollar you invest, how many dollars would you invest?

To be fair, the cost of our service varies.  It varies based on your situation and what you need to do to get to the level of the top email marketers.  In order to get you a cost we need to ask a few questions.  Fill in the application below and we'll have a price quote out to you in 24 hours.

No hard sell, no trickery.

It's easy to apply.  Fill in the following survey and we'll spend some time talking to you about your situation.

We'll even give you some free advice if we don't think we can help you .. .

If you're interested in learning more, I highly recommend that you submit your application immediately! If your application is accepted, YOU’LL ALSO GET … a free 30-min consultation with me personally to help us decide if/how we might want to work together -- so there's absolutely no risk!

But remember: I only want to work with companies that want to build a high quality super successful relationship with their readers -- and if my research is any indication, there are lots of you out there. If this does NOT describe you, please just send for the free report at the top of this page.

Wishing you success,

Mitch Tarr -- CEO
ZinMarketing Inc.

P.S. If you don't take the time to look at improving your emarketing, when WILL you start? OR -- how WILL you grow the sales and profits of your existing online presence?