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Subject Line: Personalize Your Emails
and Increase Sales.
Personalize Your Emails and Increase
Sales.
Email is one of the most valuable communication channels
with consumers than ever before. You can tell whether your
message is real, relevant, personal, and meets the expectations
you have of the sender.
And when the email doesn't meet those standards, we can
hit the opt out or spam button - and we don't have to explain
ourselves to anyone.
A typical Internet user receives an average of 41 email
messages a day these days. How can we make sure that yours
gets read and acted on?
In a word, personalization.
These three personalization tips will allow you to build
a stronger and more personal relationship with your readers
which in turn will allow you to sell more wine.
Use a person's name. People always love the sound
of their name. It's human nature. And it's no different
in email. So make sure you use it.
You can add a first name to the subject line. "Mitch,
Our Spring Release is Available." You can use it in
the opening of the email. "Dear Mitch:" It even
works in the close. "Mitch, if you're ever in the area
drop by our tasting room, I'd love to meet you."
Use relevant information. Relevant information takes
on all forms. You could use wine club login information
as relevant and include it in emails. "Your username
is username and your password is x9w3P1. Keep this in a
safe place to make your next order online."
You might have other information about your customers that
is relevant. You might have information in your database
about last purchase. A 2004 Pinot Noir bought on Feb 17
for example. You might make a note of the date they joined
your wine club.
Information like that tells your customers that you think
they are special enough to add that relevant information
to a communication with them.
Use practical information. Some very practical information
could be found surrounding the signup to the newsletter
itself. "You signed up to this newsletter on January
12, 2004 under the email address mitch@zinmarketing.com"
This personal information will help people feel comfortable
they really wanted to be on your list in the first place.
In order to do email marketing well, you have to remember
at the end of each email you send is a real live person.
Talk to them in familiar way, Mitch, let them know you care
about them and make it easy for them to get to know you
. . . and trust you.
Trust and familiarity sells more wine. Just think of your
best customers to know this is true.
To a Great Year!
If you have found this site to be helpful, please recommend
it to your fellow winemakerss:
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