Gary Vaynerchuk Nails It--Email From Lines.
Posted by Mitch Tarr on Mon, Apr 19, 2010 @ 01:53 PM
One of the big contributors to email trust is the combination of who the email is from and what the subject line is.
Gary V has given me a great example of the impact of this as he makes a change to his email marketing process.
Take a look at my inbox.
These two emails have the same content but what is different between the two is a perfect example of how you can build better trust by controlling what you send.
In this case I have to choose between an email from some fellow named 'FeedBlitz' and a character named Gary Vaynerchuk. Now I know who Gary V is but I may not know he uses FeedBlitz to send his messages.
Make sure you take a look the emails that you send out.
Do they look like they came from a real person or are you advertising for Feedblitz?
You can review 18 other best email marketing practices here.