Denny's Aces Their Signup Form.

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I have to admit I love Denny's retaurant, so I was thrilled to see one of their locations in NorCal embracing email marketing by putting a signup form at their checkout.

What's so fantastic about this is that it demonstrates that you just don't need a sophisticated email collection method.  Paper and pen still works like a charm.

So don't delay.  Go put a signup form at your till.  Start building your list now.

Or like Warren Miller says. "You'll be a year older when you do."