Hats Off to MarketingSherpa for their Email Effectiveness Report.
Posted by Mitch Tarr on Fri, May 07, 2010 @ 01:59 PM
First off, if you're not following MarketingSherpa online, you should be. They are one of those rare companies that tells you how things are based on real data.
The big news from this report is really simple. Email marketing works and continues to work and companies are putting their money behind it. Are you?
Every year we hear about how new technologies are going to erase the value of email marketing and how email effectiveness is one the decline.
And every year we see that email marketers learn from their experience and make changes to make the channel perform even better.
At the same time many companies are starting to incorporate email marketing into their marketing mix with great success.
We're happy to help you figure out the best way to use email properly to grow your business.