The Truth About Hubspot Email Marketing.

Tweet  

  

  

 delicious  

  

Somewhere on the web, sometime last year I came across a company called Hubspot.  They enticed me to give up my email address with a report of some sort (I don't remember which) and I started to receive various and sundry emails from them.

I have to admit over the months I read their emails but I didn't quite get what this company did or how it could help me.

You know what it's like.  Your inbox is full, you are trying to get things done and all these pesky interruptions keep breaking your train of thought.

So I went on my way until one day a message really caught my attention.  At that day, in that moment I was their target audience and they reached me.

The gist of the message was if you are a marketing agency you could generate more leads, convert more of them to customers, AND increase your average billing rate.  I certainly did want those things and signed up for a webinar.

It was during the webinar that the light bulb went off and I instantly signed up for a Hubspot trial.  That was over 60 days ago.  I'll tell you the results of using Hubspot in a minute but here is what I learned about Hubspot email marketing and how you can apply it to your email marketing.

The Lesson from Hubspot Email Marketing.

First there is no question that this company embraces email marketing and lead nurturing. It's in their DNA. But they did three things particularly well.

1.  They attracted me to them with free information.  And it was good information.  I mean, I download free reports all the time.  Some I even read.  Some are actually helpful.  But I first learned their name by looking for information.  What information can you give away to introduce you to your next lead?

2.  They never let me go.  For months they sent me emails, invites, offers, webinars and so on.  They used a variety of strategies and even though for months not one of them took me to the next step, one finally did.  That one, that message, that offer was the marketing perfect storm. During this time they built a relationship with me.  I came to know the name Hubspot.  A brand earned a spot in my brain.

3.  They knew how to convert.   They didn't just send information for information sake.  They sent information with a purpose.  Once I attended the webinar, I was able to figure out what they could do for me and my business and bang . . . I was a customer.

Do you think this way when considering using email for lead generation using your website and email, or do you count on the lame, hidden 'Contact Us' form to do this work for you?  It just won't.

So What Were My Results Using Hubspot?

I'll spare you the details for another day but in simple terms, I doubled my site traffic within the first 60 days.  I generated 3 times as many leads, doubled my conversion ratio, lowered my bounce rate, increased my average number of pages per visit by 78% . . . and the improvements go on.

I can only say that the Hubspot email marketing strategy brought me in and the Hubspot software performed as promised.

If you want us to evaluate if you're using email marketing properly visit here.

We're happy to do it.