Keep up with email strategies, tactics, and tips from ZinMarketing.

ZinMarketing, Inc. BBB Business Review

Launch successful email marketing campaigns using a full service email marketing agency...

 ...that can build your customer list and bring in new sales with little to no effort on your part …

Learn how working with a professional email marketing consultant can improve your bottom-line and increase customer loyalty …

You look for every possible way to stay in contact with your customers and maintain awareness of your brand, so that your name is on the top of customers’ lists when they’re looking for your type of product or service.

You know you should be using email; it is an efficient, inexpensive way of getting your message out to thousands of people, all with the push of a button.

But you’ve also heard about the perils and pitfalls associated with emails. Sending the wrong message to the wrong group, links that don’t work, being caught out as a “spammer” even when your list is entirely legitimate.

What’s more, collecting all of those names and sending out an email regularly takes time and effort. More time than you, the busy entrepreneur, have on your hands.

Yet it’s hard to ignore the benefits of a properly run email marketing program:

  • Increased customer response 

  • Building your email list quickly and with fewer bounced email addresses 

  • Getting your emails past the spam filters so they are opened and read by your customers 

  • Avoiding being labeled by your Internet Service Provider as a “spammer”  

  • Earning up to $50 per email sent (yes, you did read that correctly $50 per email you send out) 

  • Building a stronger relationship with your customers so they purchase on a regular basis 

All of this is possible, when done right …

Email is a magnificent marketing tool that every businessperson should  be using. Unfortunately, most people don’t know how to execute email correctly, so they don’t get good results and give up too soon.

That’s where I come in.

My name is Mitch Tarr, and I am an email marketing consultant. My company, ZinMarketing has been involved in over 2,400 successful email campaigns for companies in a wide variety of industries in the last five years.

And we can do the same for you …

We create email strategies tailored specifically for your business. We handle all of the day-to-day work of writing and sending the email, confirming the information in the email is correct, list maintenance, list growth, and tracking the effectiveness of the campaign.

Essentially, we become your outsourced email marketing department so that you can get on with what you do best, running your business and managing your increased sales flow.

Email: Not just a push of the button …

Most people think of email as a quick note that you jot down and send with a click. If you are sending an individual email, or even to a few people, that is true. If you are sending to a list of 100 or more, there is so much more to the average email than most people think.

When using email as a marketing tool, there are so many issues you must consider and take care of, such as:

Building and managing a list:

You need to make sure that everyone on your list has opted in, meaning they have given you permission to email them.

You also need to make sure that when sending emails, you are following all of the necessary protocols and staying in compliance with the CANSPAM act.  If you don’t comply with both of these issues, you can easily get labeled as a “spammer”, have your account shut down and have to rebuild your online reputation.

Then you have to get your emails past the spam filters in people’s company servers and personal settings.

How does all of this work, and how can you possibly keep up with all of the changes in the industry and in the law?

At ZinMarketing, we confirm that every customer on your list is double opt-in confirmed. This ensures that you only have on your list people who want to hear from you and won’t complain when you send them emails.

We also monitor your list for people who decide they want to unsubscribe and make sure that their email addresses are removed from your list.

We know all of the necessary compliance factors for the CANSPAM act. What’s more, we keep up with the industry and follow developments in the law to make sure that you are never in violation of it, thus avoiding becoming a “spammer”.

We understand the tolerances for spam filters and how to write and design your emails to get around them. We can get your emails to your customers 98 percent of the time. Which – by the way - is an amazingly high percentage …

If you’re already using a particular email software program, we can take that over for you and manage it effectively and efficiently. If you are unhappy with your current program, we can recommend one and help you shift your current list over.

Mitch was able to show me how to, not only grow my list a lot faster and with a higher opt-in rate, but how to create a consistent, rather than sporadic, income, without the fear I used to have of upsetting my list because I wanted to recommend something.

-- Dean Whittingham
www.reprogrammingthemind.com

Creating a campaign:

As a savvy businessperson, you know your market. You know who you want to attract as customers and why. When you are setting up your email campaign, you need to know how to craft an email that can be seen by everyone, using every platform, including:

  • Gmail

  • AOL

  • Yahoo

  • Hotmail

  • Microsoft Outlook

  • Apple Mail

Every one of these platforms has different requirements regarding how graphics and words are translated on the screen.

You must create a compelling subject lines that entice your customers to open your email, rather than delete it. Your email must be written persuasively enough, that they will click on the link and visit your landing page to learn about your product or service.

And you need to do this on a regular basis. Weekly, bi-weekly, monthly, you need to write a compelling message to your customers to keep in contact with them to continually build your relationship with them.

Your email messages must be free of errors and the links within them should function correctly and lead to the correct URLs. It’s also important that your email opens correctly within every one of these different platforms so that you can be sure that pictures aren’t overlapping text and the font you used actually shows up in the email.

On top of all of this, you need to be sure you are sending this email to the correct list. If you have list divisions for certain levels of customer, you don’t want a message meant for your top customers to the ones that have only purchased from you once.

Detailed Assessment Checklists and Action Plans …

At ZinMarketing, we put together a 12-point detailed assessment and action plan for the best way to use email marketing in your business. Because we are professional email marketing consultants, all of this is geared specifically to your business.

We set up a schedule as part of your email campaign and make sure that you have something going to your customers on a regular basis.  But you don’t have to create it, we do it for you.

We make sure there is no interruption in the flow of communication between you and your customers by contacting you if we haven’t received your latest offer or direction. We realize sending out emails is probably at the bottom of your priority list, but that’s not a problem because it’s at the top of ours.

We interview you to learn all about your business, your product and your customers, so that we can speak with “your voice” and the use the same language you use when talking to your customers.

We do in-depth studies of what makes your customers loyal to you and why they want to buy your products.

Our copywriters craft custom content for your company, writing persuasive messages that have your personal touch and drive your customers to action, getting them to take advantage of your offers.

The emails we create for you can be easily read by all of the major email platforms so that your email shows up correctly when customers open it. And we create redundancies for people who are using older systems or who have the HTML function in their email turned off.

Our process includes checking and double checking the email, the URL links, the design translation and the list we are sending to so that there are no mistakes. We are checklist fanatics. We even create a checklist specifically for your email campaign to make sure we get everything right.

Finally, we send a copy of the email to you for final approval so you know exactly what is being sent out in your name.

If, for some odd reason, we do make a mistake in one of your emails (we are human, it happens, but very rarely) we know how to compensate for these mistakes and correct them without making you look bad in the eyes of your customers.

We are so sure about our accuracy and timing that we guarantee your email will go out on time, error free, to the right list, or we will fix any major mistakes, for free, no questions asked.

Mitch’s adeptness with business psychology is not only matched, but surpassed by his skillful touch with words.  There is no one even close to Mitch in this field.  I send all of my clients his way.”

Sunny Hills – the Robin Hood of Google Adwords - www.saveyourads.com

Campaign research and analysis

Once a campaign has gone out, you need to know what worked and what didn’t. How many people received your email, how many opened it, how many clicked through the link to the landing page you set up and how many people actually purchased your product.

This analysis goes into improving and creating the next email campaign, so you can put across a message that resonates with your customers.

At ZinMarketing, we do the analysis for you. We provide you with regular reports of how your email was received and the action taken from it, as well as the increase or decrease in sales.

And we use this data to improve your next campaign. We test extensively so we can develop the perfect formula and system down for your business, and create the types of messages that resonate with your customers.

We take the entire burden of creating your email campaign and maintaining your email list off of your shoulders. All you have to do is provide the direction, give approvals and watch your return on investment (ROI) increase.

ZinMarketing has been a great help getting set up and keeping our email marketing going. We have seen a 152% increase in direct sales since last year! Thanks Mitch!

Michael Michaud.  www.michaudvineyards.com

Build relationships with your customers

As a business owner, you have enough on your hands. You probably think that doing a monthly newsletter or sending out a bi-weekly coupon ought to be enough.

At ZinMarketing, we look at all the different ways you can use email to boost your business, including:

  • Driving traffic to your web pages

  • Announcing a product launch to your customers and allowing them to pre-order

  • Helping you clear an item out of inventory by offering a special sale

  • Promoting an event or festival

  • Getting people to your tradeshow booth with offers of limited edition products

We provide promotional ideas and creative stimulus to help you make sure you stay in regular contact with your customers, building that trust and making them excited to see your next email in their inbox.

Email campaigns tailored to your business and designed to bring in more sales

We take on all of the work so that you can be ready when the money starts rolling in. With a customized email program run on your behalf, you will:

  • Increase your sales and build your customer base 

  • Never be labeled a “spammer” by your ISP for breaking some rule you didn’t know existed or didn’t understand 

  • Be sure everything sent out is easy to read and will open correctly in any email platform

  • Be sending personalized messages that speak to your customers, driving them to action so they buy more often 

  • Know that your emails are going out on time, with no major mistakes, guaranteed or we will fix it for you so that you don’t lose the confidence of your customers

  • Have the maintenance of your growing email list taken care of - ensuring that customers who join are people who want to hear from you and that anyone who may want to unsubscribe is able to do so quickly and easily  

“Can I afford my own outsourced email marketing department?”

When considered on an ROI basis, you really can’t afford NOT to have your own outsourced email marketing department.  Because when done right, it brings in far more than it costs.

Every situation is different, and every program is customized to fit a particular business – so we recommend you fill out the application below and we will get back to you within 24 hours.

There is absolutely no obligation, just the opportunity for you to learn how much money you might be leaving on the table. We’d be very happy to consult with you on your business and how email can work for you – even if we don’t end up running your email campaigns.

So submit your application below.

ZinMarketing works exclusively with companies that want to build a high quality, successful relationship with their customers. If this is what you’ve been looking for, fill out the application so we can get started right away!

Wishing you success,

Mitch Tarr – CEO
ZinMarketing Inc.

P.S. The sooner you start looking at how to improve your email marketing and hire us to take action, the sooner you will see a return on your investment and watch as the sales and profits of your business grow. Act now!


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“ZinMarketing provided valuable insights for us to improve our email marketing programs.  We have now implemented many of the suggestions and our email marketing efforts have been improving with more sign-ups and greater interaction with our customers.”  

clif bar logo- Linzi Gay,
Marketing Director,
Clif Bar Family Winery

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ZinMarketing, Inc. BBB Business Review