How email marketing can help you build a rock-solid relationship with your biggest fans . . . even if you don't know where to start.

Email Marketing is full of pitfalls.

You can be accused of being a spammer. Your email may not get through. You might be spending your time and get low returns. You might not have a very big list of people to mail to. You might not want to interfere with your printed mailings. You may not even believe in email marketing.

But what if I told you that an average order from an email recipient was over $200?

email marketing is all about building a relationship. A long term relationship with the people who matter most. People who love you or one of your wines.

But it takes effort and planning to do it well.

Here's how we can help you make more money with email marketing.

First we have to understand what your current marketing plans look like. What are your goals? How do you communicate with your customers now?

It's important that your email marketing fits in with your existing marketing plans.

The result of this is a promotion schedule planned around your events, festivals, tastings, and new vintage releases.

Next we work on building your list. If you have email addresses currently, we formally ask their permission to receive your promotion and updates. This permission is critical to keeping you off spam blacklists and ensuring your emails get delivered.

We then look at your collection methods for email addresses on your website. Its not uncommon to increase the rate of email address collection by anywhere from 2 to 10 times. Over a year, that adds up to a lot of additional names.

Then we look at how you collect email addresses in your tasting room and any events you participate in. We leave no stone unturned so we look at trade show and wine festival participation also. Done properly this step can increase your list dramatically.

The result of this step is an email collection plan which optimizes how you collect permission based email address.

Next we research and design a creative mail layout. Email layout has to perform some very specific tasks if it is to be read. Not just any design will do. Not only that, it must look like it came from your winery and a real person there. Its that personal touch that makes it effective.

Finally email creation has to be designed not to run afoul of the various filters and image blocking systems your customers may be using in Hotmail, AOL, Yahoo, Gmail, and MS Outlook.

If, for example, image blocking is on, your reader cannot even see an image in your email. If you have nothing but images, they will see nothing.  If they see nothing they will order nothing.

So its critical for the design to work even if the images cannot be seen. No easy task.

In the old days of email marketing (a mere 18 months ago) it was normal to send a single email to everyone on your list - whether it was relevant to them or not.

You may have a private tasting for your best customers. You may then only want to send to people in your state and not everyone in every state, or every country even.

We do layout and test of email to ensure it is correct. We even send it to you for your final signoff before we send it to the whole list. Nothing is worse then the feeling of getting an email out the door only to find the link is broken. No orders come from that either.

We'll then provide full statistics for you to review. How many people opened your email, how many clicked to your store and how many people elected to unsubscribe from your list.  If you do it wrong, people are one unsubscribe click away from not hearing from you again.

According to the CANSPAM legislation passed in 2003 and enacted in January of 2004 you must honor any unsubscribe requests you receive. We do that for you automatically and can verify every one was honored.

In short, we do the work -- you make the money and get to focus on what you do best -- make wine.

We only select a few clients each month to work with.

If you're interested in learning more, I highly recommend that you submit your application immediately! If your application is accepted, you'll only have to invest 30 minutes of your time to decide if my service is right for you -- so there's absolutely no risk!

But remember: I only want to work with wineries that want to build a high quality super successful relationship with their readers -- and if my research is any indication, there are lots of you out there. If this does NOT describe you, please just send for the free report at the top of this page.

Wishing you success,

Mitch Tarr -- CEO
ZinMarketing Inc.

P.S. If you don't take the time to look at improving your marketing, when WILL you start? OR -- how WILL you grow the sales and profits of your existing online presence?