ROI stands for Return On Investment and the best marketers in the world use it every day.
Email marketing produces one of the top ROIs of any marketing medium.
Here's how email marketing can increase the ROI of your web site and your current mailing list.
Its not uncommon for a personal email to generate anywhere from $2.00 to $4.75 per subscriber when you send out an offer.
It might be less but done properly it could be a whole lot more.
As an example a list of 1,000 people that you professionally contact 10 times per year could yield up to $47,500 in incremental revenue.
What if you had 3,000 names on your list?
Today it is no longer enough to have a nice website and a newsletter signup.
You need to be able to ensure your customers know what you are doing and and anticipate hearing from you.
That means email.
Most important reasons why marketers will use email in 2007:
- drive incremental revenue 55.3%
- reinforce brand positoin 19.1%
- improve customer loyalty 10.6%
- reactivate customers 8.5%
- drive more frequent purchases 6.44%
Source datran meda, Feb 2007 |
Remember, 97% of visitors to your website will never return. Just as many people may pass through your tasting room and never return.
But they would if you gave them a reason to. Here are some reasons.
How email marketing can increase the perceived exclusivity of your tasting club.
If you have a tasting club that you enjoy working with you can send emails which describe the event and findings from the tasting club itself.
Make sure you talk about potential openings to the club to build some anticipation for the next event. Perhaps make some seats available on a limited basis.
People want what they can't have. It's human nature.
How email marketing can improve the pre-sale of a new vintage.
If you have a new release coming, you want to build anticipation. You can also set aside a certain amount of the release for the exclusive benefit of your subscribers.
People want to feel special and unique.
How email marketing can increase attendance when you have an event to promote.
The simple offer to attend an event that is a must see event with some exclusive or mystery guests increase curiosity and encourage attendance. Invite them to stop by and say hi.
People want to be part of something cool.
And there are more . . .