Learn why proper use of email marketing has the highest ROI of any advertising method.

Date: April 21, 2010
From: Mitch Tarr

Winery email marketing is not easy to do. You've got time constraints, a constantly changing list, bounced emails, spam filters, not to mention the risk of being accused of being a spammer.

How do you keep up with the most important person you know? Your customer?

Wine clubs, events and festivals, postal mail all help. But have you been using email as a trusted and integrated part of your customer communication strategy?

If not, why not?

Are you . . .

• unsure how to collect email addresses?
• unsure of CANSPAM legislation and how to comply?
• unsure how to deliver email to all the different systems?
• unsure how to know if email even is working for you?
• unsure what to say in an email?
• worried about being called a spammer?
• short on time to craft and send an email?
• jaded, because you use it to little effect?

If you are thinking any of these things, read on, this may be the most important message you read all year.

My name is Mitch Tarr and I specialize in Winery Marketing. 

And for the record.  I hate Spam, with a passion. 

What I do support is sending a client an email because they have asked for, agreed to, and look forward to hearing from me.

So that means email marketing is a responsibility. A responsibility to respect the recipient. Just like you have to respect your customer.

Most Wineries Could Improve.

It amazed me to learn that for email marketing in the winery industry there is a lot of very poor and costly practices. Many of these practices don't support the winery brand at all! How do I know?

I sign up for email offers all the time. It's what I do because I like to keep current.

I also enjoy wine. 

So naturally I ended up on a few of my favorite winery email lists. But what I saw appalled me! So I signed up for a few more, and a few more after that. 

Now I subscribe to over
147 292 497 winery lists. 

I have to say though that after being on the first 25 or so, I knew what was needed. I knew that wineries needed to learn how to do email marketing properly.

Here are some of the basic mistakes I noticed.

• The optin form didn't work.  A flat out technical error.  No wine for me.
• No emails were received until a month later.  People want it now!
• The newsletter was too confusing.  Too many items in one email.
• I received emails that weren't relevant to me based on where I live.
• There was no way to unsubscribe - a clear CANSPAM violation.
• The entire content of the email was often just, "Thank You" -- a perfect opportunity missed.
• Many emails were from info@ -- not very personal

and the list goes on.

So that's why I created this email marketing service. 

A boutique email marketing agency for wineries...to help you do it right. And I created it as a service so you didn't have to do it yourself. We look after it all for you so you can focus on what you do well...make great wine.

Here's what we do.

• We help you build your list.
• We guarantee double optin so you aren't accused of being a spammer.
• We ensure unsubscribes are respected.
• We plot your promotion schedule.
• We make sure you are CANSPAM compliant
• We create visually stunning emails that can be read by all recipient like Aol, Yahoo, Hotmail, Gmail, Microsoft Outlook and Macintosh.
• We match up to your existing marketing programs
• We make sure your emails are delivered over 98% of the time.
• We can drive traffic to your web pages.
• We presell a release.
• We help clear an inventory item for you.
• We can promote an event - like a festival.
• We provide promotional ideas and creative.
• We make sure you get an email out monthly.

In other words -- we do it all. What you do is provide the direction and approvals and get better results.

“ZinMarketing provided valuable insights for us to improve our email marketing programs.  We have now implemented many of the suggestions and our email marketing efforts have been improving with more sign-ups and greater interaction with our customers.  We fully expect this to translate into more sales.”   - Linzi Gay, Marketing Director, Clif Bar Family Winery

Every month we interview a few wineries to discover if you are qualified to benefit from our email marketing service.

It's easy to apply.  Fill in the following survey and we'll spend some time talking to you about your situation.

We'll even give you some free advice if we don't think we can help you . . .

If you're interested in learning more, I highly recommend that you submit your application immediately! If your application is accepted, you'll only have to invest 30 minutes of your time to decide if my service is right for you -- so there's absolutely no risk!

But remember: I only want to work with wineries that want to build a high quality super successful relationship with their readers -- and if my research is any indication, there are lots of you out there. If this does NOT describe you, please just send for the free report at the top of this page.

Wishing you success,




Mitch Tarr -- CEO
ZinMarketing Inc.

P.S. If you don't take the time to look at improving your direct to consumer marketing, when WILL you start? OR -- how WILL you grow the sales and profits of your existing online presence?