Free Prize Inside – Email Marketing Lessons from Cracker Jack
What does Cracker Jack and email marketing have in common.
I’ll tell you.
There is one single marketing principle I see email marketers break all the time.
More on that in a second.
Did you know Cracker Jack has been giving away a “Toy Surprise Inside!” for over 100 years?
Email Marketing Plus Facebook is Like Peanut Butter & Jelly… Better Together
Sometimes you don’t know what you don’t know. Here’s a nice integrated marketing campaign that makes use of the power of email marketing combined with remarketing tools in Facebook.
The concept of an integrated email campaign is to combine a message in one medium (email) with a matching or supporting message in another medium (Facebook).