Guests are asking ChatGPT, Perplexity, and Google's AI Overviews where to go, stay, and play — and getting one confident answer, not a page of results. We make sure that answer is your business.
Book a callFor years, the goal was getting guests to your website so they could decide. That's changing. Increasingly, the decision is being made before they ever land on a site — inside a chat window.
Over 70% of AI-search users turn to it at the awareness stage, 60% for decision-making, and more than half for recommendations or side-by-side comparisons — exactly the shape of "best hotel for a weekend trip to Scottsdale."
Even the clicks AI platforms do send out have leveled off and started to dip in early 2026, echoed across independent traffic studies. The "consolation prize" of referral traffic isn't a reliable growth line either.
About half of businesses don't trust AI to represent them accurately — and of the ones who actually checked, 40% found it had gotten something wrong. For a travel, hospitality, or sports business, that can mean a stale package, an old rate, or an amenity detail that costs you the booking outright.
Businesses selling a service or experience — rather than a physical product — are about 12% more likely to get at least one AI-driven visit per month. Travel, hospitality, and sports businesses are squarely in that category: considered, planned-in-advance, experience-led purchases. That makes this shift more relevant to you than to the average retailer, for better or worse.
A 1.3-million-citation study across ChatGPT, Google AI Mode, and Perplexity found the sources AI actually pulls from when it answers a "best of" travel, hospitality, or sports question.
Most boutique properties, venues, and independent operators don't have one. That's a real, specific blind spot.
Instagram and video content weigh heavily — a plain listings page won't cut it here.
Editorial "best stay-and-play" roundups carry outsized influence in its answers.
One "SEO strategy" doesn't cover all three the same way — which is exactly why a single-channel fix tends to under-perform here.
Nearly six in ten small businesses don't know where to start with AI search optimization, and only 16% of brands track their AI performance at all. Whoever moves first in travel, hospitality, and sports captures disproportionate share before the rest of the field closes the gap — and once an AI model settles on a favorite, it's harder to displace.
We check how the major AI assistants answer the exact questions your future guests are already asking, then close the gap between where you stand and where you should.
We test how ChatGPT, Perplexity, and Google's AI Overviews answer real guest questions about your market — and show you who's getting recommended instead, and why.
Site structure, content, listings, and the citations AI models actually trust — corrected and rebuilt so the facts about your business are accurate everywhere AI looks.
AI platforms and their sources shift monthly. We monitor your visibility on an ongoing basis so a wrong rate or a stale package doesn't quietly cost you bookings again.
Book 20 minutes and we'll walk through how AI assistants currently answer for your market — no pitch deck, just your results.
Book a call