In Quarter 1 of 2022, TikTok had over 1 billion monthly active users, with 1.8 billion predicted by the end of 2022
According to the Wall Street Journal, users currently spend 17.6 million hours per day on Instagram Reels, versus 197.8 million hours per day on TikTok.
TikTok users all over the world spend an average of 52 minutes each day on the platform, with 90% of users using it on a regular basis.
In the United States, the typical individual uses the TikTok app eight times each day.
TikTok users spent around $2.3 billion in 2021. This is an increase of 77% Y/Y from $1.3 billion in 2020.
Brand was struggling maintaining CPC under $1.00 on Meta Ads.
Tested a new creative strategy and were able to immediately get CPS under $.50.
They were able to close out the month with a ROAS of 8.2 and reached $66K Revenue.
We helped a new brand by setting up their paid TikTok ads and started by testing audience and creative.
During the setup phase to confirm attribution and tracking we started making sales.
We have to point out, this is not typical.
This company was already super successful in their business using ads on Meta.
We took their top performing offer on Meta and set up a paid strategy on TikTok.
After 1 month of testing and optimization we cut their CPA in half.
TikTok is new. But the process of testing and optimizing a campaign BEFORE you scale it is not.
Our Rapid Fire Testing Method systematically tests creative, copy, offers, and audiences in concert with the TikTok pixel.
One thing is certain. Creative is the cornerstone of successful campaigns.
The first 3 seconds is everything.
No one can be exceptional at all skills. We have skilled Account Managers which communicate strategy and progress.
We have copywriters which create offers which sell.
We have TikTok experienced video editing geniuses who have built hundreds of TikTok ads.
These are three different skill sets and are done by 3 different specialists.
There is a reason that TikTok is crazy successful and growing at an exponential pace...
their algorithms.
You only have to spend a few hours on the app to see why.
Your viewing habits quickly are turned into relevant content.
Soon you are presented with skiing TikToks, then with Pet TikToks, then with BMW... well you get the idea.
On top of that if you start searching for certain subjects TikTok is happy to oblige.
Pretty soon your feed is totally relevant to your interests. This makes is great for targeting particular audiences.
Managing your UGC Program takes the huge administrative burden off your desk.
You have to have a method to target Users that could help you.
You have to manage the relationship to make sure you get the assets promised.
No you don't have to dance on camera.
Yes, you have to have video footage for us to work with.
We have copywriters which create offers which sell.
We video editing geniuses who have built hundreds of TikTok ads.
These are three different skill sets and are done by 3 different specialists.
TikTok algorithms don't care about your social network. Creative rules. And when you go full on with UGC combined with creative plus skilled media buyers, you are starting to take advantage of this platform.
TikTok isn't only one of the hottest social media platforms on the planet right now, it's also one of the best places to be experimenting with ads.
When an ad platform is newer, they accommodate advertisers so they want to advertise on the platform.
We take the risk out of learning this quirky platform. Take advantage of being one of the early advertisers before your competition starts.
© 2023 All Rights Reserved | Privacy Policy